Bowmanville Hospital Foundation Unveils New Identity & Campaign Video

CLARINGTON, ONT. – November 21, 2024 At this year’s highly anticipated Mission Possible gala, the Bowmanville Hospital Foundation proudly unveiled its newly rebranded identity and inspiring campaign video, marking a transformative moment in its journey to advance healthcare excellence.  The video and the rebrand were debuted to resounding applause from the audience, which captured the spirit of the We Care, We Can Campaign and showcased the profound impact of community support on Bowmanville Hospital’s redevelopment, expansion, and equipment needs. Through these changes, the Foundation is proud to strengthen its role as the trusted advocate for the Hospital and the local healthcare landscape.

Driven by a clear vision, mission, and values, the Foundation’s new branding and campaign video underscore its commitment to inspiring exceptional giving, fostering a legacy of philanthropy, and ensuring that every donation directly impacts the health and well-being of the community. Under its revitalized brand and backed by the campaign video, the Bowmanville Hospital Foundation aims to enhance donor relationships and raise funds for the We Care, We Can Campaign in support of the redevelopment, expansion and equipment needs of the hospital.

“The unveiling of our campaign video and the launch of the rebrand at the gala was an unforgettable highlight of the evening,” said Maria Petri, CEO of Bowmanville Hospital Foundation. “The enthusiastic response from our guests reaffirmed the importance of this campaign and the role we all play in shaping the future of healthcare for our community. The video and the rebrand serves as a powerful call to action, inviting everyone to be part of this vital mission.”

“The rebrand and Campaign video are a call for Clarington to join us in shaping the future of healthcare,” added Mathew Sylvestre, Manager of Marketing & Communications. “This is more than just a facelift; it’s an opportunity to energize our community and embrace the possibilities ahead with optimism and determination. Our campaign demonstrates the power of collective support, and this rebrand is a bold step toward achieving our shared goals.”

In keeping with the Foundation’s mission, the rebranding and campaign video align to support medical equipment and hospital capital projects that the government does not fund, ensuring that Bowmanville Hospital remains well-equipped to serve the community’s growing healthcare needs.

For more information about the Bowmanville Hospital Foundation’s rebrand, or to learn how to support Bowmanville Hospital, please reach out to Mathew Sylvestre, the Manager of Marketing & Communications at msylvestre@lh.ca or visit WeCareWeCan.ca.

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About the Bowmanville Hospital Redevelopment Project

As one of the fastest growing regions in Ontario, the Durham Region population is expected to double by 2041. To ensure our integrated, regional system of health can continue to meet the rapidly growing demands of our community, the reimagined Bowmanville Hospital will undergo a significant expansion, nearly doubling its current size.

Once complete, the redeveloped Bowmanville Hospital will usher in a new era of health care delivery in Durham Region with features including new ambulatory care clinics and a Haemodialysis Centre. It will also house a rooftop helipad to enable rapid access to emergency services, and Level 3 Critical Care capacity, the highest level of care provided in hospitals for critically ill or injured patients. The plans also include a new parking garage supporting more convenient access for patients, visitors, staff and volunteers, as well as additional green space to enhance the well-being of everyone in the community.

About Bowmanville Hospital Foundation

Bowmanville Hospital Foundation is a charitable organization that raises funds annually to fund equipment needs, facility enhancements, and other high priority needs for Bowmanville Hospital. For more information about Bowmanville Hospital Foundation, please visit WeCareWeCan.ca.

About Lakeridge Health

With five hospitals, four emergency departments, three critical care units, a long-term care home, a full range of medical and surgical specialties, more than 20 community health-care locations and a state-of-the-art surgical centre within the Jerry Coughlan Health & Wellness Centre, Lakeridge Health offers some of the broadest and most comprehensive acute care, ambulatory care, and long-term care services in Ontario.